Preetesh Sewraj

Preetesh Sewraj the CEO of the Loeries, the largest brand communication and advertising festival across Africa and the Middle East. He is the former CEO & Chief Innovation Analyst of Product of the Year in South Africa, and was instrumental in bringing this consumer-voted for award for innovation to South Africa.

With a background in consumer products, having worked at companies such as Procter & Gamble and Reckitt Benckiser, Preetesh became passionate about innovative brand journeys.

His experience now extends multiple categories such as banking, ICT, Consumer Goods and Research Preetesh is a sought after innovation expert who has worked with some of South Africa’s biggest companies including Unilever, Samsung, Vodacom and Nedbank. He is a regular contributor in the media having been featured on CNN, CNBC Africa, SABC News, The Sunday Times, 5FM, SAFM and a number of other major media networks.

Preetesh has also spoken about building a culture of innovation at platforms such as TEDx Soweto, TEDx Johannesburg, 3M Innovation Workshop, Marcus Evans Chief Series, GIBS Innovation Conference, GIBS Retail Conference, Idea Design Conference, Marketing Indaba and numerous other public & internal events.