Old Mutual – South Africa
Group Marketing, Public Affairs and Sustainability Director
Maserame is Old Mutual’s Group Marketing, Public Affairs and Sustainability Director of the company. She joined Old Mutual in 2020 following 25 years of experience in leading multinationals, including more than 18 years at the Coca-Cola Company in various roles across sub-Sahara Africa.
In her most recent role at the Coca-Cola Company, Maserame served as their Director of Public Affairs, Communication and Sustainability for Southern and East Africa. In this role she was accountable for developing sustainability strategies and driving corporate reputation.
Her previous Executive roles Cola include that of Central Africa Franchise General Manager for Central Africa Region and Marketing Director for West, East and Central Africa. Before joining Coca-Cola, she was Group Managing Director of Nahana (FCB) Advertising and Communications, a pan African leading group of agencies.