The 2017 Africa Shared Value Summit was launched to the media on the 30 March 2017, at the Hyatt Regency in Rosebank. Taking place on 25 and 26 May 2017 at the Sandton Convention Centre in Johannesburg, the Summit will bring together thought leaders and global stakeholders on the future of business. The Shared Value strategy, not to be confused with CSI initiatives, makes social investment a part of business’s core strategy that leads to long-term growth.
Tiekie Barnard, CEO of Summit organisers Shift Social Development, was joined on the panel by representatives of some of the Summit’s sponsors, ABSA, Nando’s and Nestle. The vastly different industries in which these businesses operate serves to underscore the fact that Shared Value is not a one-size-fits-all approach: it can be strategically implemented to positively impact both the business’s bottom line and the communities in which they operate.
“The social agenda is a business agenda,” said Sazini Mojapelo, Group Head of Corporate Citizenship at Barclays Africa. “As society grows, we prosper, and as we prosper, society grows.” Shared Value is not a quick fix or a short-term strategy – it is a new business direction and must be driven by leadership in order to have the greatest impact and success.
Shared Value is bigger than developmental projects, noted Motshidisi Mokwena, Group Public Affairs Executive at Nestle South Africa. To adopt a Shared Value outlook, every aspect of the business’s value chain and its impact on the community or environment must be evaluated.
Proudly South African Nando’s has expanded its reach across the globe, from the United States to Malaysia. “We sell chicken and chips,” Nando’s Brand Manager Maisha Mamabolo said, “but our business has always been about more than that.” Nando’s CMO Doug Place and General Manager: Brand Experience for India, Middle East and Africa Deidre King are among the speakers at the Summit.
The Africa Shared Value Summit aims to raise awareness and drive adoption of the Shared Value business model in Africa to bring about social change while positively impacting profit. The keynote speaker will be Marc Pfitzer, Managing Director of FSG, one of the world’s leading consultancies focusing on social change strategy and creating business models and strategies that lead to social impact.